World Class Stratford-upon-Avon
 
 
Our Vision for a World Class Stratford

You are here: Home > Our Vision
The Vision

                           

PDF Click here to download 'Our vision for A World Class Stratford-upon-Avon'

The aims of the Vision for Stratford are summarised below:

  • Ensure Stratford provides an excellent quality of life for its residents, businesses and visitors

  • Facilitate the development of Stratford as a centre of excellence for a range of functions, including education, culture leisure and tourism
  • Ensure Stratford remains one of the country’s pre-eminent cultural destinations by improving the quality and variety of the visitor experience to world-class standards

  • Ensure that Stratford meets the challenge to be the most significant and rewarding place for experiencing Shakespeare’s legacy and genius
  • Affirm the perception of Stratford’s unique qualities and attractiveness by achieving World Heritage Site status

  • Better conserve, interpret and present Stratford’s historical, architectural and landscape heritage

  • Identify and maintain a strong sense of place and local distinctiveness in all new development

  • Ensure an adequate supply of affordable housing

  • Identify how to co-ordinate new developments and public spaces to create a distinct whole integrated with the existing fabric of the town

  • Identify suitable development that is sustainable, mixed-use, distinctive, high quality, attractive and reduces the need to travel

  • Improve the public accessible areas and connectivity within Stratford to enhance the visitor experience and create an environment that will support business growth and job creation within Stratford

  • Work with partners to improve traffic movement in and around the town and establish an effective public transport interchange to support the economic development of the town



The River Avon