Welcome to World Class Stratford

Stratford-upon-Avon - a unique and vibrant market town

Stratford-upon-Avon is a vibrant unique visitor destination because it is the birthplace of William Shakespeare, attracting more than 1.2 million visitors every year. 

World Class Stratford is a multi-million pound programme which is focused on enabling Stratford-upon-Avon to meet the challenges demanded of a town that holds a position of global importance.  Its aim is to transform the town's image through a variety of projects that will collectively safeguard its role as one of the world's most iconic locations.

find out more about World Class Stratford   

The Projects